Trade Name. Names or designations used by companies to identify themselves and distinguish their businesses from others in the same field. Trade names are used by profit and non-profit entities, political and religious organizations, industry and agriculture, manufacturers and producers, wholesalers and retailers, sole proprietorships and joint ventures, partnerships and corporations, and a Product and trade name franchising is the licensing of a franchisee or dealer to sell or distribute a specific product using the franchisor’s trademark, trade name, and logo.Standard forms of franchising include product franchising, traditional franchising, and business format franchising. The franchisor licenses its trade name and its operating methods, meaning its system of doing business, to a franchisee, and the franchisee agrees, as their part of the deal, to do business according to the terms of the license. Under a Business Format Franchise, the type of franchising most familiar to the average person, the franchise